Exciting times are upon us as we proudly unveil a significant milestone in our journey. Today, we are thrilled to introduce changes to our website and refreshed branding, marking a pivotal moment for New Community Investments.
A Fresh Look, a Renewed Identity
At NCI, we understand that cultural relevance, fresh perspective and belief in the power of innovation allow us to stay ahead of the [financial lending] curve. Our commitment to excellence has led us to reevaluate and revitalize our online presence and brand identity therefore leveraging our position within the finance industry. The result? A sleek, modern website and a brand that reflects our values, aspirations, and the exceptional services we provide.
What’s New on Our Website?
Navigating our new website is now smoother, sharper and cleaner. We’ve simplified the user experience with crisp and clean font selections, ensuring that you can easily find the information you need.
Whether you’re browsing on a computer, tablet, or smartphone, our website adapts seamlessly to your device. Enjoy a consistent and optimized experience, no matter how you choose to connect with us.
Imagery should most certainly speak to a target audience. While we are still doing some behind- the-scenes troubleshooting of our updates, one careful change we made was to our photos and images. Explore this (and other) refreshed content that provides insight into who we are, services we offer and imagery that represents the demographic of who we serve.
From informative blog posts such as the one you are reading now, to in-depth product descriptions, our website is a valuable resource for both new and existing members of the NCI community. Engage with us through interactive features such as live banners and video posts all intended to elicit engagement. Join discussions, leave comments, and connect with us…yes, we actually read the comments! :)
Reimagining Our Brand
Our main logo mark is an abstract bird, symbolizing financial freedom. Its elegant and sheik shape allows for it to speak to the modernization and uniqueness of our brand. Clean lines and a carefully selected typography family (aka font) assist in clearer communication and messaging.
Updated Color Palette
Experience the dynamic with our new color palette. The carefully chosen hues reflect a sleek, and clean brand presence. It says “reliability” and “dedication” while still maintaining the colorful, bright and optimistic elements of our larger NEW community.
We are actively refining our messaging to better communicate our values and the unique qualities that set us apart. Expect clearer, more compelling communication that resonates with you, our valued clients and stakeholders.
We invite you to explore our new website and immerse yourself in the enhanced NCI experience. Your feedback is invaluable to us, click our ‘Stay Connected’ link and subscribe to the NCI community to complete an upcoming user survey and receive company updates.
As we embark on this exciting chapter, we extend our heartfelt gratitude for your continued support. Happy Holidays and wishing you a prosperous New Year!
Sonia Alcazar Collier
Director of Communications/PR
Press inquiries: firstname.lastname@example.org